The most important sales season every year is right around the holidays. For 2017, the company needed a sales campaign to finish the year on a high note. This campaign spans social media, and multiple locations on the website.
I had the idea to show the products on gift boxes in a streamlined manner. Taking cues from luxury fashion brands, elevating the products. I created the initial 3d layouts, and art directed the vendor and designers on the final product.
Initially, Elo was comprised of a multitude of landing pages, pdfs and whitepapers. The team created site architecture to streamline the experience. I created many of the wireframes, the mobile interface, and final design for most of the pages on the site, which followed the design system created by the ACD.
I had the chance to work on a Boost Mobile pitch with a super talented creative director and amazing art director. This is what we came up with.
VIZIO Green Methods
End-of-life product recycling is an important aspect of business that some companies seem to overlook. I was tasked with recreating Vizio's recycling informational pages to focus on governmental compliance and consumer recycling information.
A collection of recent logo ideas.
USMC YouTube Channel
With so many videos on the Marines YouTube channel, we needed a way to serve them up to millenials easily, and also show only the ones that most interest them. A team of us at JWT created the YouTube Marines channel that does just that. It funnels the most relevant videos to the viewer, and allows them to save their favorites.
I worked with a team consisting of two UX designers, a content strategist, ACD, and planner.
This project won a gold for the 2013 W3 awards.
It scored a 7 (innovative) in the WWCC, which is made up of CCOs and ECDs from all over the world. There has never been a score of 10 (world changing, the equivalent of the iPod.) JWT Atlanta, the agency I worked at when this was completed, has only had a previous score of 5 (competent). A 7 is our best score ever.
For this campaign, the USMC adage was "Toward the Sound of Chaos", so for the online campain, we wanted to illustrate this with sound and visuals. The media plan also called for other types of creative such as skins and non expanding banners as well.
Motion graphics are pretty fun! Here are some things I've been working on.