With so many videos on the Marines YouTube channel, we needed a way to serve them up to millenials easily, and also show only the ones that most interest them. A team of us at JWT created the YouTube Marines channel that does just that. It funnels the most relevant videos to the viewer, and allows them to save their favorites.
I worked with a team consisting of two UX designers, a content strategist, ACD, and planner.
This project won a gold for the 2013 W3 awards.
It scored a 7 (innovative) in the WWCC, which is made up of CCOs and ECDs from all over the world. There has never been a score of 10 (world changing, the equivalent of the iPod.) JWT Atlanta, the agency I worked at when this was completed, has only had a previous score of 5 (competent). A 7 is our best score ever.
For this campaign, the USMC adage was "Toward the Sound of Chaos", so for the online campain, we wanted to illustrate this with sound and visuals. The media plan also called for other types of creative such as skins and non expanding banners as well.
Motion graphics are pretty fun! Here are some things I've been working on.