I concepted a VR experience for users to further experience the MC20 from an auto show or the comfort of home.

I created a campaign idea that connects the Maserati legacy to those who have been powered by passion (one of their brand pillars). Showcase brand ambassadors who move the world. In this example, I feature the musician Leon Bridges.

The Maserati stories can be shared through a mini-site, social campaign, a mini docuseries, or a podcast.

I gamified off-roading with an idea for a jeep app that would help owners conquer popular trails. Giving points and badges when someone completes a difficult trail section, and they can share with friends. Similar to an off road version of Strava.

For people new to the Jeep brand, I created an interactive quiz that allows them to envision what their jeep lifestyle would look like.

Along with ECD Bryan Moss, we created conceptual TV spots for Nikon. In the examples above and below, we are illustrating the benefits of using a camera to take photos to be in-the-moment, rather than being interrupted by app notifications on your mobile device.

Pitch Work