Digital Senior Creative
Digital Senior Creative
A dry category can be exciting to work on if the client believes in good design. I've had the opportunity to work on a variety of projects for Southstate, including art directing brand videos, redesigning the bank's website, brand campaigns and developing marketing materials. Each project has presented its own unique challenges, and it's been a pleasure to be a part of their creative process.
As the Art Director for SouthState Bank videos, I curated the visual aesthetics and ambiance, creating storyboards and motion graphics concepts that skillfully propelled the narrative forward.
In SouthState Bank's inaugural high-budget television spot, the primary objective was to maximize exposure during SEC conference football games. To achieve this goal, I crafted a storyboard, harnessing the power of Midjourney AI to infuse it with distinctive branded visuals. This approach effectively conveys our vision to our clients, surpassing the impact of conventional stock photography or illustrations. I also collaborated closely with the Design Director to fine-tune the narrative flow, ensuring a seamless and compelling storyline. Watch the final spot now.